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Sea Ray For Sale

Founded as an independent company, Ray Industries, in 1959 in Detroit, MI, United States by C.N. Ray. That company was bought by Brunswick for $350 million in 1986. At the same time Brunswick purchased the Bayliner brand, making Brunswick Corporation the largest pleasure boat producer in the world.

Sea Ray opened a plant at Merritt Island, Florida in 1972. It eventually grew to three plants at that location. It employed more than 1,500 workers at its peak. At that time it produced about 20 sports yachts weekly, each retailing from $200,000 to $500,000. It largely phased down operations during the Great Recession.

In 2017 Brunswick Corporation announced they intended to divest the Sea Ray line. In July 2018 however, Brunswick Corporation announced they had reconsidered their decision and have since retracted any intent to sell.

Sea Ray For Sale

Sea Ray designs, manufactures and markets boats ranging from 17-foot (5.2 m) power cruisers to over 65-foot (20 m) yachts, including the Sundancer brand and, new for 2014, the “L” Series luxury yachts. Sea Ray is based in Knoxville, Tennessee and operates two factories in Tennessee and two in Florida. Sea Ray designs and markets more than 40 models ranging in boats from 18 to 65 feet (5.5 to 19.8 m). They were the first boat manufacturer to use fiberglass in its pleasure boat construction, and also pioneered the molded-in swim platform when it launched Ski Ray ski boats in 1991. In 1995 Ray Industries’ acquired a new subsidiary, Baja, the world’s largest manufacturer of performance boats. Brunswick has since sold the Baja brand to another entity.